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“Tribal” Runway

Runway Looks Inspired by African Art

September 30, 2021 By: Adenike Cosgrove
Valentino Spring 2016 Ready-to-Wear

Yup, you read that right, “tribal,” because that seems to be the archaic term the fashion industry clings to. Over the years many designers have turned to the African continent as a source of inspiration. From textile patterns to masks and figures, arts from the Continent has often influenced full collections.

Bamileke Ntshen Helmet Mask, Cameroon. Image Courtesy Musée du quai Branly - Jacques Chirac

“The inspiration for Louis Vuitton's Spring-Summer 2017 [Menswear] collection, Africa, is evoked through rich, intricate textile treatments, exotic skins and a menagerie of animal prints.”

“Named for Eshu, the Yoruba spirit, the [Alexander McQueen Fall 2000] show paired African influences with Victoriana to dramatic effect” state Vogue.

Valentino Spring 2016 Ready-to-Wear

While designers should be inspired by African cultures, problems arise when we try to uncover how they were inspired. For their Spring 2016 show, Valentino state that the “primitive…spiritual, yet regal” collection was inspired by “wild, tribal Africa”, and that it was a “journey to the beginning of time and the essential of primitive nature."

Baule Gou Mask, Ivory Coast. Images Courtesy Musée du quai Branly - Jacques Chirac

“Tribal”, “primitive”, “wild”, the reductive language used often ignore the true sources of inspiration — the cultures and artists that created the works that shape their creations. “"Tribe" promotes a myth of primitive African timelessness… In the West, "tribal" often implies "savage,” according to scholar Chris Lowe.

Matturi 2021 — Whispers of Meroe

A further challenge is the reduction of the entire Continent to a single term, ‘Africa’. Nigeria alone is made up of more than 370 ethnic groups that speak over 500 languages.

Junya Watanabe Spring 2016 Menswear

With Paris Fashion Week taking place this week, it got us thinking, what are the different ways designers have ‘borrowed’ from African art. To coincide with Fashion Week, we highlight nine runway looks and jewellery designs inspired by African art over the years, some of them problematic.

Yves Saint Laurent Spring-Summer 1967 — African Collection

From the first Yves Saint Laurent Spring-Summer 1967 ‘African Collection’ to today, have we learned anything? Appropriation or appreciation, you decide.

Six designs in homage to Bambara art. Yves Saint Laurent spring-summer 1967 haute couture collection. The last fashion show, Centre Pompidou, Paris, January 22, 2002.
© Droits Réservés
Dior Men Spring 2021 Menswear in collaboration with Ghanian painter Amoako Boafo
Amoako Boafo, " Black and White Stripes," 2018
Graff 'Night Moon' 2021 — The Tribal Collection
Kota Boho Na Bwete Reliquary Figures, Gabon. Image Courtesy Musée du quai Branly - Jacques Chirac
Dowaya / Namji Figures, Cameroon. Image Courtesy Sotheby's
Junya Watanabe Spring 2016 Menswear
Christian Dior Spring 2009 Ready-to-Wear
Mangbetu Lid with Figurative Head, Democratic Republic of the Congo
Image Courtesy Brooklyn Museum
Christian Dior Spring 2009 Ready-to-Wear
Ashante Akua'mma Figure, Ghana. Ron van Doorn Collection
Jean Paul Gaultier Spring 2005 Haute Couture — Je T'aime Afrique
Punu Okuyi Mask. Image Courtesy Sotheby's
Christian Dior Spring/Summer 1997 Haute Couture by John Galliano
Dinka Malual Corset, South Sudan. Image Courtesy Brooklyn Museum
Tiffany & Co. Aldo Cippulo, Diamond, Ruby and Enamel Antelope Brooch
Bamana Chi Wara Headdress, Mali. Image Courtesy Sotheby's
Studio 189 Fall 2021 Ready-to-Wear
Akan Nsaduaso Kente Cloth, Ghana. Image Courtesy British Museum
Minganji Masqueraders, Gungu, Democratic Republic of the Congo, 1970
Image Courtesy National Museum of African Art

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